Marketing and consumer behavior Essay Example | Topics and Well Written Essays - 1750 words

Marketing and consumer behavior - Essay Example This is due to the weakness of lack of understanding of the cultural philosophy of company by the buyers. At this point, the urgent need to deeply look at consumer buying and its influence on the organisation in the market is respectfully essential. The purchasing behaviour for business consumer and non-business consumer tends to be distinctively different; characteristics of each group can be summed up into few elements that have a power to draw a comparison between them. These elements include: For the company examined, the characteristic of buying quantity is related to other multi corporation companies. The brand Tomy Hilfiger has wide distribution channels over the world. The company spent more than three billion in 2002 to supply channels. Table 1 shows the differences between business buyer and consumer purchasing behaviour. Using numerous methods such as CPL advertising that ask consumers who are interested in their products to sign in for new newsletters so that the customers emails can be generated in order to reach targeted audience in consumer market. (www.panforix.com). The capability of companies to sustain their consumers to buy more products with the purpose of generating more profits seems not to be characterized by simplicity. Culture, personality and motivation are three of several components of consumer’s influential factors which have a great impact on their purchasing behaviour (Yakup&Jablonsk,2012). Culture is defined as â€Å"sum of a shared purpose among members of societies, customs, norms and traditions â€Å". Thus, buyers’ conduct is affected by this, when decisions are made. Saudi Arabia as an emergent market and most important market for foreign sourced products has become culturally more sensitive. Market segmentation and targeting are main issues raised by this. Saudi female buyers are more willing to buy smart clothes than buying American casual clothing style while Saudi males are more pleasant to buy branded

Exploratory Essay Example | Topics and Well Written Essays - 1000 words - 2

Exploratory - Essay Example Therefore, the term Cultural Heritage refers to those customs and traditions which a nation has been observing for a period of time. These customs and traditions are valuable to the extent that though modified they are observed for centuries without fail and with pomp and show. Cultural Heritage has a vital role to play in the development of a nation. It is the charm of a particular society. It works as source of inspiration for the whole community. It turns out to be a symbol of pride for the whole nation. It infuses in the whole nation a desire to live, the reason to fight for its cause, the motive to propagate the beauties it has and so on. Cultural Heritage is the reflected beauty of a society and it determines the overall history of a nation’s character (Hoffman 27-31). One of the many Cultural Heritages of mine, Wedding Ceremony occupies the most important position due to the interesting and heart-touching ritual. I termed it ‘most important’ because it had to cast a shadow on the whole of my life. It was the first brick that I based in building my new life. The Ceremony featured a rich composition of Folk-Music, singing songs, dancing traditional dance and the shows of local arts. These festivities date back to the past, hence, speaking of the majesty of our traditions. Wedding was, as is the custom, carried out after a proper procedure in which the groom is chosen for the bride either by the bride herself or her family. The procedure is interesting and appealing to the heart. The groom goes to the bride’s parents’ house and demands for their daughter’s hand. The parents demand ransom in return. Ransom is offered by the groom. In the meanwhile, bride is ritually protected from getting stolen without ransom. In th e course of paying the ransom, the groom offers something costly which may be money or some jewelry for the